Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet , but also including mobile phones, display advertising , and any other digital medium. [1]

Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. [2] As digital platforms are increasingly incorporated into marketing plans and everyday life, [3] and as people use digital devices instead of visiting physical shops, [4] [5] digital marketing campaigns are becoming more prevalent and efficient.

Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing , content automation, campaign marketing, data -driven marketing, [6] e-commerce marketing, social media marketing , social media optimization , e-mail direct marketing , display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones ( SMS and MMS ), callback, and on-hold mobile ring tones. [7]

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Posted by 2018 article